Cliff Shaluta is Professor of Advertising at Western Kentucky University’s School of Journalism & Broadcasting and member of the WKU graduate faculty. Cliff leads both the AD+PR programs and teaches courses in branding, digital technologies, media and research. Cliff is a writer, with credits including Advertising for the Curious: Why Study Advertising?, a nationally-recognized guide to students interested in advertising education, as well as authoring a chapter on digital tracking for a new communication research textbook. Cliff was one of six faculty in the U.S. awarded the prestigious AEJMC Scripps Social Media Fellowship, which pairs academics with major corporations. Cliff presented his research on gamification and branding at HGTV headquarters in Knoxville, TN. Cliff is also regular invitee to the Edelman PR, New Media Academic Summits, which bring academics and business professionals from around the globe together to discuss emerging communication technologies.