Content Marketers Watching Rollout of California’s AB5

The booming content economy requires plenty of raw material. It’s staggering to think that an average of 4.5 million videos are watched on youtube.com every minute. Or that an average of 46,200 new posts are made to Instagram every minute. One of the biggest challenges facing marketers’ today is...

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The End of Advertising? Hardly.

Being a college professor has plenty of perks. But, seeing the digital revolution “first hand” is one of the best! I’ve previously written about the “End of the Mad Men” era. No need for a replay. But, what do today’s advertising majors think about their discipline and their future...

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15 Jan, 2020

The Content Economy

15 Jan, 2020

Today’s content economy is a natural result of digital technology and changing human behavior. Digital connections change the relationship between buyers & sellers. Brands can now easily engage consumers directly without media gatekeepers thorough a variety of digital channels. Disintermediation isn’t new. You likely remember BlockBuster Video. Most every...

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03 May, 2019

What is a Brand?

03 May, 2019

Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.

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09 Apr, 2019

Beyond Mad Men

09 Apr, 2019

I’m confident that most of our AD majors recognize that conventional advertising has changed radically in the past couple of years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This still is occurring. In fact, most advertising...

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31 Mar, 2017

Physical Media Becoming Extinct

31 Mar, 2017

It’s easy to get lost in the mountain of information we now access through the Internet. Perhaps, a case of information overload. But, tying these bits of information together is a great way to get a glimpse at the future of media. This seems particularly true when looking at the decline of physical...

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