03 May, 2017

What is a Brand?

03 May, 2017

Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.

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31 Mar, 2017

Physical Media Becoming Extinct

31 Mar, 2017

It’s easy to get lost in the mountain of information we now access through the Internet. Perhaps, a case of information overload. But, tying these bits of information together is a great way to get a glimpse at the future of media. This seems particularly true when looking at the decline of physical...

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09 Apr, 2015

Beyond Mad Men

09 Apr, 2015

We’re pretty excited this semester as we are taking the wraps off our new and improved AD Program. Since we officially launched the revised AD program last week, we have had a number of questions about what we are doing and why. First, what are we doing? Program changes...

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