03 May, 2019

What is a Brand?

03 May, 2019

Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.

Read more
09 Apr, 2019

Beyond Mad Men

09 Apr, 2019

I’m confident that most of our AD majors recognize that conventional advertising has changed radically in the past couple of years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This still is occurring. In fact, most advertising...

Read more
31 Mar, 2017

Physical Media Becoming Extinct

31 Mar, 2017

It’s easy to get lost in the mountain of information we now access through the Internet. Perhaps, a case of information overload. But, tying these bits of information together is a great way to get a glimpse at the future of media. This seems particularly true when looking at the decline of physical...

Read more