03 May, 2019

What is a Brand?

03 May, 2019

Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.

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09 Apr, 2019

Beyond Mad Men

09 Apr, 2019

I’m confident that most of our AD majors recognize that conventional advertising has changed radically in the past couple of years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This still is occurring. In fact, most advertising...

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