Mobile Video Leads in 2010
New numbers from the Interactive Advertising Bureau (IAB) show that 36.17% of industry respondents predict that mobile video advertising will lead the way in 2010. See: http://tinyurl.com/yeem7rt 23.40% of the sample see Microblogging breaking out, 21.28% see real-time search leading the way and 19.15% of the sample see online radio leading interactive advertising in 2010.
Twitter Weekly Updates for 2009-11-29
- Social Media is hot with Xbox Live crowd: http://bit.ly/7egn3A from @econsultancy #
- The future of the Internet will be a combo of social and mobile tools http://tinyurl.com/yb979j4 #
- Great read today in WSJ online http://tinyurl.com/y8b32mt about IBM's new campaign for Lotus using SM research. #
- Clay Shirky says "It's not information overload, it's filter failure." http://tinyurl.com/ygukbka #
Now What?
I’ve been a fan of Christopher Baker for some time. Chris completed his MFA while at the U of Minnesota. His work explores the relationship that society has with technology. Now that cheap web tools and nearly free Web access has made everyone a publisher, the caphony of voices now being heard and seen is stunning. Shift Happens is a great video with plenty of stats. READ MORE
The Future of Advertising
I spend a great deal of time thinking about the advertising world my students will see as they make their way from textbooks to the real world. I’m confident that mass media will continue play a role in many ad campaigns. But, I’m also confident that a new type of advertising will emerge in the coming years. PR firms like Edelman and Ogilvy’s Digital 360′ are on the right track. Check out this slideshare presentation from Ogilvy. It’s fabulous. Or check out these from Helge Tenno here and here. READ MORE
