Archive for the ‘Digital Impact’ Category

Neat view on the future of newspapers

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September 30th, 2008

Francis Matthew at gulfnews.com, a UAE newspaper, wrote a thoughtful piece about trends shaping our global future. UAE has one of the highest mobile and wireless penetration in the world. Media companies are looking at issues we’ll eventually see in the US. 
Matthew has a smart take on the role of newspapers in a digital world: Rather [...]

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Memphis paper launches e-Appeal

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September 29th, 2008

While e-editions have been around for a while,  the Commercial Appeal in Memphis, TN is using technology from Technavia to deliver the newspaper on phone and computer along with traditional print delivery. The paper has replaced some print editions with e-Appeal to reduce costs.
The e-Appeal will be delivered by 5:00 am each morning. Print subscribers get [...]

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Does mindset affect impact of media?

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June 19th, 2008

Interesting Yankelovich study reported in in June about whether the type of media impacts the effects of advertising. The study looked at 16 different types of media including online and traditional media. One of the more surprising findings for researchers was that 56% of participants had a positive impression of traditional media, whereas 31% [...]

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Payoff in Social Media

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June 16th, 2008

Reading a great article on using the power of social media to syndicate content and build brand identity. Adam Broutman discusses the major types of social media outlets and how marketers can generate buzz. He suggests that marketers should consider opening a Flickr account, post and tag product photos. RSS feeds can be used to [...]

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