The business of advertising is being transformed.
Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that [...]
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April 5th, 2010
One the precious few perks of getting older is having a better perspective on life and events as they unfold. But, spring college graduates are not likely to be as sage in their perspective as they consider their job prospects.
While signs of a rebound in some economic sectors are appearing, that hasn’t translated to [...]
December 15th, 2009
New numbers from the Interactive Advertising Bureau (IAB) show that 36.17% of industry respondents predict that mobile video advertising will lead the way in 2010. See: http://tinyurl.com/yeem7rt 23.40% of the sample see Microblogging breaking out, 21.28% see real-time search leading the way and 19.15% of the sample see online radio leading interactive advertising in 2010.
