I’ve been a fan of Christopher Baker for some time. Chris completed his MFA while at the U of Minnesota. His work explores the relationship that society has with technology. Now that cheap web tools and nearly free Web access has made everyone a publisher, the caphony of voices now being heard and seen is [...]
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Archive for the ‘Digital Impact’ Category
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October 24th, 2009
I spend a great deal of time thinking about the advertising world my students will see as they make their way from textbooks to the real world. I’m confident that mass media will continue play a role in many ad campaigns. But, I’m also confident that a new type of advertising will emerge in the [...]
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July 16th, 2009
Ran across an old AdWeek from 7/28/08 the other day. Avi Dan penned an amazing piece about advertising experiencing “…a new creative revolution:, one’s that’s media driven.”
His point was that digital intelligence about consumer engagement and the cost to achieve that engagement is now measurable. This means that ad solutions will be more media-driven. Not, [...]
