Archive for the ‘Digital Impact’ Category

Ya Know Times are Tough…

Comments Off
July 5th, 2009

Interesting read today on NYT online.
Microsoft and Google execs were in Cannes spending “quality time” with ad execs during the International Advertising Festival. With a slowdown in online ad spend as well as the increasing use of digital media by consumers, the door is open for creative partnerships. Microsoft’s new Bing search site and their [...]

READ MORE

A New Model for Ad Agencies

Comments Off
June 30th, 2009

I’ve had some time to to look over my notes from the Edelman Academic Summit held in DC a few weeks ago.  Richard Edelman framed the event in his welcome as an opportunity for those attending to “contemplate and reflect” on what social media means to our fields of study and our students. Edelman, their [...]

READ MORE

Edelman Update

Comments Off
June 11th, 2009

Richard Edelman kicked off the Academic Summit at Georgetown today. He is simply amazing and he presented some incredible research in his talk. We know that the impact of digital distribution on mass media is significant. But, research from a number of sources shows how significant this really is. Newspapers are only the first mass [...]

READ MORE

Is Radio Positioned for Profits in SM?

Comments Off
May 1st, 2009

According to a new report by Borrell Associates, $12.7 billion was spent last year in online advertising by local advertisers. Pureplay companies, like Yahoo and Google, earned most of the $12.7 billion, but local media organizations have “turned the corner” with their online operations based on the 2008 data from Borrell.
While local radio stations grabbed [...]

READ MORE


« Older Entries
Newer Entries »