Archive for the ‘Digital Impact’ Category

Will Viewers Pay Youtube To Download?

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February 14th, 2009

Seth Goldstein over at Social Media Today describes youTube’s newest efforts to monitize its tremendous traffic in his post today. Seth reports that youTube is testing the downloading of videos for free or pay through Google Checkout. The certainly opens the door to compensate content producers for their work.

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Is it time to drop “social” from media?

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February 9th, 2009

The time may be right to move from using the term “social media” to just “media.”
It’s clear that the integration of social media tools with conventional media is occuring with lightening speed. Steve Rubell recently spoke to this point on a 2/2/09 post on Micro Persuasion. He makes a good case that all media is [...]

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Overall Trend is “Unmistakable”

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February 1st, 2009

Eric Sass at Media Daily News has an interesting read today on the fact that newspaper Website traffic is up, but revenues are down. John Sturm, president and CEO of the Newspaper Association of America cited research from Nielsen Online showing that “Newspapers’ digital audience has grown 60% in the last three years.” Media Daily [...]

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Internet Radio Use At Work Up 8%

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January 29th, 2009

According to Arbitron/Edison Media Research, the share of at-work Internet radio listeners is up from 12% to 20% as reported by Steve Smith at minonline. 30% of college students students are listening to Internet radio. That’s an amazing statistic and explains why services  like Pandora,  CBS’ Last.fm and Slacker have been growing rapidly lately. Radio [...]

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