According to a report released today by Ketchum Public Relations, consumers’ use of online search declined just slightly from 2006 with 61% of the sample using search to 59% in 2008. Obviously not a big dip, but it sure isn’t going up. Steve Smith on minonline makes a great point that internet users are now using social [...]
Archive for the ‘Digital Impact’ Category
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January 21st, 2009
Interesting 1/19/09 post on AdvertisingAge by David Berkowitz. David interviewed Ford motor executives at CES. Mark Fields, VP of the Americas, shown in David’s video below, is fascinating as he describes Ford’s open platform Sync system. The Sync system allows any Bluetooth device to be connected to the car’s audio system. Sync provides hands-free access to [...]
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January 14th, 2009
The news from the recent Consumer Electronics Show focused on Internet TV as covered a number of places. But Mary Ann Johnanson, at FlickFilosopher, has a sharp post discussing what Internet TV means to her. Her points are dead on IMO. She sees the Internet eventually becoming the main distribution system for TV programming. As she [...]
