Archive for the ‘Newspapers & Social Media’ Category

Edelman Rewind

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June 29th, 2010

I consider the Edelman New Media Academic Conference a highlight of my year. The 4th conference was hosted by Edelman and New York University in Manhattan.  The spectacular venue and the opportunity hear directly from Edelman professionals and their clients was a truly amazing experience.
I could easily ramble for a day or two. But,  I’d [...]

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Professional Journalism. A Lost Art?

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July 28th, 2009

I had the pleasure of speaking to a number of Journalism faculty from historically black colleges and universities at WKU last week. The group was attending a multimedia workshop hosted by the School of Journalism & Broadcasting at WKU and sponsored by Dow Jones Newspaper Fund. I spoke on the impact that digital technology is [...]

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Edelman Update

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June 11th, 2009

Richard Edelman kicked off the Academic Summit at Georgetown today. He is simply amazing and he presented some incredible research in his talk. We know that the impact of digital distribution on mass media is significant. But, research from a number of sources shows how significant this really is. Newspapers are only the first mass [...]

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Overall Trend is “Unmistakable”

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February 1st, 2009

Eric Sass at Media Daily News has an interesting read today on the fact that newspaper Website traffic is up, but revenues are down. John Sturm, president and CEO of the Newspaper Association of America cited research from Nielsen Online showing that “Newspapers’ digital audience has grown 60% in the last three years.” Media Daily [...]

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