It’s easy to get lost in the mountain of information we now access through the Internet and other e-content. Perhaps, a case of too much information. But, tying these bits of information together is...
» Read More
Branding Strategy.
7
Jan 201325
Jun 2012Just returning from the Edelman Academic Summit held this year in Palo Alto, CA. What a fabulous event! With 40 speakers and 16 sessions over three days, my brain is still hurting. Richard Edelman...
» Read More
» Read More
24
May 2012Sesame Street’s Kermit is back in a new campaign for Johnson & Johnson’s Band-Aids. As reported by the LA Times, Muppet-brand Band-Aids act as QR codes to open a singing Kermit the Frog and...
» Read More
» Read More
30
Apr 2012We know that the process of branding actually rewires consumer thinking patterns. Anyone know an Apple Addict? Recent stories in USA Today and the WSJ outline instances of flagging brands being reborn and dead...
» Read More
» Read More
22
Apr 2012Brand personality is at the core of any branding strategy. Knowing who you are and how you want to project your personality to the public is critical before developing actual branding strategies. Film producer,...
» Read More
» Read More
