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Posted in About Social Media, Digital Impact, The Biz
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11/8 2009

Now What?

chrisI’ve been a fan of Christopher Baker for some time. Chris completed his MFA while at the U of Minnesota. His work explores the relationship that society has with technology. Now that cheap web tools and nearly free Web access has made everyone a publisher, the caphony of voices now being heard and seen is stunning. Shift Happens is a great video with plenty of stats. READ MORE

Posted in About Social Media, Digital Impact, Newspapers & Social Media, Radio & Social Media
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06/11 2009

Edelman Update

Richard Edelman kicked off the Academic Summit at Georgetown today. He is simply amazing and he presented some incredible research in his talk. We know that the impact of digital distribution on mass media is significant. But, research from a number of sources shows how significant this really is. Newspapers are only the first mass news distribution system to feel major pain. The decline of traditional news venues and the explosion of digital tools including social media has changed marketing and PR functions in fundamental ways.
 

Posted in About Social Media, The Biz, Uncategorized
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06/9 2009

Edelman Academic Summit in DC

Hey everyone. I’m in DC at the moment learning about all things “social” with the team at Edelman PR. This is the third academic conference I’ve attended and they never disappoint. See http://newmediaacademicsummit.com/ for more on the Summit or follow the event on Twitter at #nmasday1

Today session included a basic discussion of social media as well exposure to the technology behind social media. This was the first time this type of ”hands-on” opportunity has been offered at these events. The sessions were organized in two tracks. I attended the session facilitated by Kate Marshall, an Edelman Account Supervisor and Allie Osmar, Social Media Analyst.

Loads of information in this one. The topic of “conversation search” is amazingly deep. Lot’s of players and plenty of great services. Edelman sees conversation search as having three parts:

1) Insights. Using online tools, it’s possible to analyze the social media trends and see how clients fit into the discussion.  

2) Benchmarks. Conversation research tools can be used to understand how the company stands presently. Initial benchmarks are essential to implementing a social media plan.  Share of voice, blog traffic, quality of comments or sentiment can be monitored.

3) Brand monitoring. Brand monitoring allows companies to maintain an eye on their brand. This clearly has use for planning purposes.

I’ll share more from this session later along with updates all this week from DC.

Posted in About Social Media, Digital Impact, The Biz
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02/14 2009

Will Viewers Pay Youtube To Download?

Seth Goldstein over at Social Media Today describes youTube’s newest efforts to monitize its tremendous traffic in his post today. Seth reports that youTube is testing the downloading of videos for free or pay through Google Checkout. The certainly opens the door to compensate content producers for their work.