Welcome to the first of a three -part series about the future of advertising. The series is based on my work with social media over the past three years. If you have read any of my previous posts, you know that my primary focus is the impact of social media on mass media and related [...]

The business of advertising is being transformed.
Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that [...]