New numbers from the Interactive Advertising Bureau (IAB) show that 36.17% of industry respondents predict that mobile video advertising will lead the way in 2010. See: http://tinyurl.com/yeem7rt 23.40% of the sample see Microblogging breaking out, 21.28% see real-time search leading the way and 19.15% of the sample see online radio leading interactive advertising in 2010.

I spend a great deal of time thinking about the advertising world my students will see as they make their way from textbooks to the real world. I’m confident that mass media will continue play a role in many ad campaigns. But, I’m also confident that a new type of advertising will emerge in the [...]