Archive for the ‘The Biz’ Category

Where’s Dan Draper when we need him?

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July 16th, 2009

Ran across an old AdWeek from 7/28/08 the other day. Avi Dan penned an amazing piece about advertising experiencing “…a new creative revolution:, one’s that’s media driven.”
His point was that digital intelligence about consumer engagement and the cost to achieve that engagement is now measurable. This means that ad solutions will be more media-driven. Not, [...]

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Ya Know Times are Tough…

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July 5th, 2009

Interesting read today on NYT online.
Microsoft and Google execs were in Cannes spending “quality time” with ad execs during the International Advertising Festival. With a slowdown in online ad spend as well as the increasing use of digital media by consumers, the door is open for creative partnerships. Microsoft’s new Bing search site and their [...]

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A New Model for Ad Agencies

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June 30th, 2009

I’ve had some time to to look over my notes from the Edelman Academic Summit held in DC a few weeks ago.  Richard Edelman framed the event in his welcome as an opportunity for those attending to “contemplate and reflect” on what social media means to our fields of study and our students. Edelman, their [...]

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Edelman Academic Summit in DC

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June 9th, 2009

Hey everyone. I’m in DC at the moment learning about all things “social” with the team at Edelman PR. This is the third academic conference I’ve attended and they never disappoint. See http://newmediaacademicsummit.com/ for more on the Summit or follow the event on Twitter at #nmasday1
Today session included a basic discussion of social media as well [...]

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