Interesting Yankelovich study reported in in June about whether the type of media impacts the effects of advertising. The study looked at 16 different types of media including online and traditional media. One of the more surprising findings for researchers was that 56% of participants had a positive impression of traditional media, whereas 31% [...]
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- Edelman Rewind. http://bit.ly/afbSBx 5 Things I Learned While Attending the New Media Academic Conference in NYC. 2010-06-29
- More from PR grads. They feel they need more business training to understand clients better. More law and business cases. Application. 2010-06-24
- Edelman's lunch conference is great. PR grads are talking about what they wished they learned in school. Big item is more digital strategy. 2010-06-24
- More updates...
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May 8th, 2008
Neat show. Here’s Chris Saridakis, Gannett Company Inc., Chief Digital Officer discussing the social and technical challenges involved when newspapers transfer content onto digital platforms. Gannett may not have all the answers, but they have done a great deal of thinking on the problem. The segmentation and precise targeting of Gannett readers is pretty amazing [...]






