Archive for the ‘The Biz’ Category

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June 19th, 2008

Interesting Yankelovich study reported in in June about whether the type of media impacts the effects of advertising. The study looked at 16 different types of media including online and traditional media. One of the more surprising findings for researchers was that 56% of participants had a positive impression of traditional media, whereas 31% [...]

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May 8th, 2008

Neat show. Here’s Chris Saridakis, Gannett Company Inc., Chief Digital Officer discussing the social and technical challenges involved when newspapers transfer content onto digital platforms. Gannett may not have all the answers, but they have done a great deal of thinking on the problem. The segmentation and precise targeting of Gannett readers is pretty amazing [...]