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Edelman Academic Summit in DC

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June 9th, 2009

Hey everyone. I’m in DC at the moment learning about all things “social” with the team at Edelman PR. This is the third academic conference I’ve attended and they never disappoint. See http://newmediaacademicsummit.com/ for more on the Summit or follow the event on Twitter at #nmasday1
Today session included a basic discussion of social media as well [...]

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Is Radio Positioned for Profits in SM?

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May 1st, 2009

According to a new report by Borrell Associates, $12.7 billion was spent last year in online advertising by local advertisers. Pureplay companies, like Yahoo and Google, earned most of the $12.7 billion, but local media organizations have “turned the corner” with their online operations based on the 2008 data from Borrell.
While local radio stations grabbed [...]

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Ford thinks cars can be social

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January 21st, 2009

Interesting 1/19/09 post on AdvertisingAge by David Berkowitz. David interviewed Ford motor executives at CES. Mark Fields, VP of the Americas, shown in David’s video below, is fascinating as he describes Ford’s open platform Sync system. The Sync system allows any Bluetooth device to be connected to the car’s audio system. Sync provides hands-free access to [...]

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Can Newspapers Survive On Less?

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November 22nd, 2008

A terrific article from Instead by Stewart Pallester today regarding the impact of digital media on traditional media. Some great examples from  Jeffrey Cole, Director of the Center for the Digital Future at the USC Annenberg School of Communication to support his point that traditional media may never completely disappear, but most will be “smaller [...]

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