Richard Edelman kicked off the Academic Summit at Georgetown today. He is simply amazing and he presented some incredible research in his talk. We know that the impact of digital distribution on mass media is significant. But, research from a number of sources shows how significant this really is. Newspapers are only the first mass news distribution system to feel major pain. The decline of traditional news venues and the explosion of digital tools including social media has changed marketing and PR functions in fundamental ways.

 

See http://issuu.com/edelman_pr/docs/from_pr_to_public_engagement Here is Richard’s personal blog with more insighthttp://www.edelman.com/speak_up/blog/