Payoff in Social Media

Reading a great article on using the power of social media to syndicate content and build brand identity. Adam Broutman discusses the major types of social media outlets and how marketers can generate buzz. He suggests that marketers should consider opening a Flickr account, post and tag product photos. RSS feeds can be used to syndicate the photos.  He suggests using video websites, like youtube.com, to post commercials or other interesting company video. Adam suggests and tracking videos using a service such as http://www.tubemogul.com/ TubeMogal is an interesting concept and very timely. Pew research estimates that 48% of Internet users have visited youtube or other web video sharing websites. Visits to web video sites are up 45% over December 2006. More on RSS feeds.