January 9th, 2009 | Comments Off

I’ve been a fan of John Bell at Ogilvy’s 360′ for some time. He has a great vision of Ad and PR in the new digital space. Their team just launched The Daily Influence with partner Netvibes. It is a interesting dashboard/RSS reader portal focused around advertising, marketing and PR and social media/WOM news. The customization features are numerous and really easy to use. You can add your social connections, other types of news, and e-mail to make for a one-stop shop. Not sure the interface is ideal, but the concept is sharp.  The Daily Influence is also a great illustration of agencies developing their own content/platforms for publicity and profit.