Twitter Weekly Updates for 2010-06-28

June 27th, 2010 | Comments Off
  • More from PR grads. They feel they need more business training to understand clients better. More law and business cases. Application. #
  • Edelman's lunch conference is great. PR grads are talking about what they wished they learned in school. Big item is more digital strategy. #
  • Johnathan Miller of News Corp. Says that brand are now in the media business. Companies will develop their own audiences w brand content. #
  • More from Edelman. David Carey from Conde' Nast says Wired magazine's new iPad edition is a hit. Magazines will move to a services model. #
  • Johnathan Miller of News Corp says that digital tablets will grow to 30-40 million users in 4 years. #
  • Back at the Edelman conference. Nat Ives from Ad Age says that New York Times readers Tweet a story every 4 seconds. #
  • Bloomberg update. Wrapped up tour of B's NYC office. What a fabulous facility w 5000 employers in the 24hr operation. #
  • Bloomberg session: Reporters tend to think print first. But, news is now multi-platform. Video can be non-professional, but is needed. #
  • Now at Bloomberg in NYC getting ready for a morning session. #
  • More from Cheryl at Blackberry; her team's SM efforts have grown BB's share of voice has grown to 31% in 2 years. #
  • Blackberry's Cheryl Williams suggests that companies first ID brand fans, then engage fans and finally reward fans with small premiums. #
  • More from Edelman's conference. Great pres from Raju Narisetti of the Wash. Post. WP anticipates 6% decline in print readers each year. #
  • Adam Broitman of circ.us says that a number of clients want a branded game, but have not given much thought to actual game play. #
  • Factoid. FB's Farmville has more daily users than Twitter. #
  • Sean Mahoney from FB says mobile FB users are twice as active when compared to Internet FB users. #
  • Wrapping up 2nd session. Key point by Jonah Bloom: "old media" has yet to see new revenue possibilities. Thinking "inside" their box. #
  • Couple of other notes from Richard Edelman's presentation: 3 phases of media – 1) Paid media 2) Earned media and 3) Owned media #
  • Richard Edelman just delivered a dynamite opening speech. PR is runway for advertising to take off. #
  • In NYC waiting for the beginning Edelman New Media Conference. @NewMedia_Summit #
  • I'm back. :-) Long story. Posted part one of new series on the future of advertising at http://www.adthinktank.com #


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Categories: Digital Impact