I had the pleasure of speaking to a number of Journalism faculty from historically black colleges and universities at WKU last week. The group was attending a multimedia workshop hosted by the School of Journalism & Broadcasting at WKU and sponsored by Dow Jones Newspaper Fund. I spoke on the impact that digital technology is [...]
Posts Tagged ‘advertising’
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July 16th, 2009
Ran across an old AdWeek from 7/28/08 the other day. Avi Dan penned an amazing piece about advertising experiencing “…a new creative revolution:, one’s that’s media driven.”
His point was that digital intelligence about consumer engagement and the cost to achieve that engagement is now measurable. This means that ad solutions will be more media-driven. Not, [...]
