Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.
Read moreMany would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.
Read moreWe’re pretty excited this semester as we are taking the wraps off our new and improved AD Program. Since we officially launched the revised AD program last week, we have had a number of questions about what we are doing and why. First, what are we doing? Program changes...
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