Many would say that the McDonald’s arches are a brand. But, I like to tell my students that the McDonald’s arches are only “representations” of the McDonald’s brand – not the brand.
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03 May, 2017
09 Apr, 2015
Beyond Mad Men
09 Apr, 2015
We’re pretty excited this semester as we are taking the wraps off our new and improved AD Program. Since we officially launched the revised AD program last week, we have had a number of questions about what we are doing and why. First, what are we doing? Program changes...
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