I consider the Edelman New Media Academic Conference a highlight of my year. The 4th conference was hosted by Edelman and New York University in Manhattan. Â The spectacular venue and the opportunity hear directly from Edelman professionals and their clients was a truly amazing experience.
I could easily ramble for a day or two. But, I’d [...]
Posts Tagged ‘edelman’
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July 16th, 2009
Ran across an old AdWeek from 7/28/08 the other day. Avi Dan penned an amazing piece about advertising experiencing “…a new creative revolution:, one’s that’s media driven.”
His point was that digital intelligence about consumer engagement and the cost to achieve that engagement is now measurable. This means that ad solutions will be more media-driven. Not, [...]
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January 23rd, 2009
According to a report released today by Ketchum Public Relations, consumers’ use of online search declined just slightly from 2006 with 61% of the sample using search to 59% in 2008. Obviously not a big dip, but it sure isn’t going up. Steve Smith on minonline makes a great point that internet users are now using social [...]
