Posts Tagged ‘radio’

Is Radio Positioned for Profits in SM?

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May 1st, 2009

According to a new report by Borrell Associates, $12.7 billion was spent last year in online advertising by local advertisers. Pureplay companies, like Yahoo and Google, earned most of the $12.7 billion, but local media organizations have “turned the corner” with their online operations based on the 2008 data from Borrell.
While local radio stations grabbed [...]

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Is it time to drop “social” from media?

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February 9th, 2009

The time may be right to move from using the term “social media” to just “media.”
It’s clear that the integration of social media tools with conventional media is occuring with lightening speed. Steve Rubell recently spoke to this point on a 2/2/09 post on Micro Persuasion. He makes a good case that all media is [...]

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