The End of Advertising? Hardly.

Being a college professor has plenty of perks. But, seeing the digital revolution “first hand” is one of the best! I’ve previously written about the “End of the Mad Men” era. No need for a replay. But, what do today’s advertising majors think about their discipline and their future...

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15 Jan, 2020

The Content Economy

15 Jan, 2020

Today’s content economy is a natural result of digital technology and changing human behavior. Digital connections change the relationship between buyers & sellers. Brands can now easily engage consumers directly without media gatekeepers thorough a variety of digital channels. Disintermediation isn’t new. You likely remember BlockBuster Video. Most every...

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