New numbers from the Interactive Advertising Bureau (IAB) show that 36.17% of industry respondents predict that mobile video advertising will lead the way in 2010. See: http://tinyurl.com/yeem7rt 23.40% of the sample see Microblogging breaking out, 21.28% see real-time search leading the way and 19.15% of the sample see online radio leading interactive advertising in 2010.

David Moore, IAB’s Chairman and founder of 24/7 media also makes a strong case for “self-regulation” by interactive advertisers in a IAB Smart Brief. Part of this focus is a new consumer campaign seen here. http://www.iab.net/privacymatters/ The campaign will educate consumers about privacy and provide resources to help them manage their privacy online.